Prosiel

Prosiel is an association that brings together some of the leading players in the electrical industry (including ANIE Federation, a member of Confindustria) at the forefront of promoting a culture of safety and electrical innovation. Prosiel is promoting a campaign dedicated to safety culture and technological innovation within homes.

The identification of the acronym “SI” (Safety + Innovation) encapsulates the two pillars promoted by Prosiel in defining the correct way to take care of one’s home and family, both by individuals and industry professionals. Thus, the naming “La Casa SI Cura” (The House Takes Care) invites professionals and users to inform themselves and collaborate in defining a conscious, efficient, and smart living approach. The communication style chosen for Prosiel combines graphic and photographic elements with the application of a clear and direct tone of voice.

For the campaign communication, Studiomeme also focuses on innovation, opening up to new tools and languages, integrating them with an approach capable of making the understanding of complex but important technical issues accessible to a wide audience, both professionals and users. This is achieved through the use of various tools: website, social media, video, newsletters, brochures, and displays.