Playbnb

Playbnb is a company operating in the non-hotel sector with a unique, comprehensive, and integrated offering of booking services, digital marketing, and revenue management at the highest levels. It optimizes both guest offerings and the income of the facilities that rely on Playbnb.

The creativity driving the development of all Playbnb communication tools is clean, recognizable, youthful, and playful. The new logo, accompanied by a new payoff, features various icons that synthesize both the physical and conceptual aspects of the project. The yellow crescent moon symbolizes both the sun of Salento (the epicenter of Playbnb’s activities) and the light that can be shed on facilities through effective marketing strategy. The pointer indicates the geolocation of different structures, emphasizing the importance of booking and reservation services. The wave represents both the sea (another characteristic element of Salento in particular and the holiday world in general) and the trend of earnings and revenue analysis.

For Playbnb, whose mission is summarized in the phrase “all inclusive, all extraordinary,” we have created a unique, comprehensive, and indeed extraordinary package: branding, a website, an explainer video, a package of social video pills, and a series of marketing tools such as business cards, brochures, and roll-up banners. The use of motion graphics has made it possible to convey complex and layered concepts in a simple, immediate, and effective manner.