Panettone Marchesi

Panettone is the sweet of tradition and Marchesi is the quintessential panettone: a Made in Italy product, indeed from Bergamo, the result of skilled craftsmanship and meticulous research that leads to the definition of new flavors and pairing proposals.

Marchesi’s panettone is a refined and elegant product, where tradition and innovation intertwine in 9 flavor variations. The color has been identified as a central element for the establishment of the brand identity, in association with the choice of a gracefully elegant yet not clichéd font. For food styling, a formal cleanliness was chosen, contributing to the expression of the genuine simplicity of the ingredients and raw materials used.

Studiomeme has overseen the realization of a still-life shooting for the e-commerce website and social media for Panettone Marchesi. For social media, a strategy and layout capable of expressing the different nuances of the product have been defined, exploring with an informal yet studied tone of voice the characteristics, the secrets of preparation, and the emotions associated with panettone.