Talking about beauty

Panestetic

Anno
2022-24
Servizi
  • Graphic Design
  • Photo Shooting
  • Social Media
  • Video Production
Settore
  • Cosmetica
Client

Since 1984 Panestetic has offered the quality of Made in Italy worldwide in the production of aesthetic equipment, cosmetics, training, and personalized consultancy for beauticians.

Creative Project

Studiomeme’s creativity is based on an insight: beauty is extremely personal. This is combined with the company’s approach, which has always been focused on researching and developing new systems. Therefore, there is a predominant scientific and precise reference to technologies and cosmetic components, constantly accompanied by a very human, warm, personal, reliable, and often feminine dimension.

Results

Studiomeme defines Panestetic product design: from packaging to brochures, from B2C flyers to protocols. The coordinated image used is designed to make the company’s visual representation human, valuable, and authoritative. Studiomeme also manages social media communication through a content creation strategy capable of conveying not only the company’s core business – technologies – but also engaging and retaining customers, creating an online B2B network of wellness professionals.