Ospedale Papa Giovanni XXIII

The Papa Giovanni XXIII in Bergamo is one of the largest hospitals in Italy, hosting all clinical and surgical specialties and excelling in transplant, pediatric, and cardiovascular fields. In 2020, the Hospital faced the challenge posed by the Covid emergency with tenacity.

To celebrate the 10 years of activity of the Papa Giovanni XXIII Hospital in Bergamo, Studiomeme conceived the concept “Great together,” which leverages the relationship between the hospital and its community. Through this bond, a collective growth has been achieved, demonstrated by reaching great milestones, even in difficult times.

Studiomeme designed and developed a cross-media celebratory campaign culminating in an event involving institutions, employees, and supporting companies. For the event, set-up, direction, and moderation were taken care of. Additionally, a series of celebratory videos and supporting graphic tools were produced, including gadgets dedicated to employees, made in partnership with major local companies.