Marine Stewardship Council

MSC Marine Stewardship Council is more than just the blue sticker that appears on quality fish at the supermarket: it is an international nonprofit organization that promotes sustainable fisheries, ensuring healthy oceans. 

To address the complex and multifaceted issue of fish sustainability, Studiomeme ideas an immediate iconography. For the annual Christmas campaign, considering the theme and target audience, Studiomeme uses a typical and reassuring Christmas creativity that can bring consumers closer to the theme, inviting them to do their part by purchasing sustainable fish sources.

Studiomeme created for MSC static and dynamic graphic content dedicated to the Christmas social campaign: posts, stories, reels and related copy designed to reinforce the information and awareness activity. The graphic layout of MSC’s Globescan – surveys on fish consumption and perceptions regarding fish sustainability – was also created through the use of infographics and illustrations.