Daste Bergamo

A huge former thermoelectric power plant located in Bergamo (Italy) now houses a cultural and social center.

Daste hosts an events area, a cinema, a coworking space, and offices. It connects activities and people with the aim of generating social inclusion and cultural participation, bringing public and private into dialogue.

Studiomeme has been in charge of telling the story of the building, the process of urban and creative regeneration, but also the goals and objectives of the project. Studiomeme has also been responsible for the creation and involvement of the community around the proposed events. Daste has been creatively defined as a container, open to new solutions, ready to welcome knowledge and participation.

A digital communication strategy was defined for Daste, starting with the design of a visual identity and coordinated image applied to website and social media design. Studiomeme was also responsible for the co-design and communication of the activities carried out in Daste, for which they worked on the conception of graphic formats, disseminated through a specially designed digital strategy.