Comune di Bergamo

The Municipality of Bergamo is constantly committed to the implementation of sustainable mobility, as demonstrated by the implementation of an information and awareness campaign on the correct use of electric scooters.

The storytelling of the campaign designed by Studiomeme for the Municipality of Bergamo is based on the concept of circularity. The hashtag #IoCircoloVirtuoso emphasizes the possibility of initiating change starting from the personal awareness of each citizen. Following this logic, negative actions that fuel the vicious circle are juxtaposed with positive actions that instead fuel the virtuous circle of safe micro mobility.

To explain the rules on safe circulation, it was chosen to bring Instagram quizzes into the offline world, ensuring the campaign coverage both in the real world and in the digital one: billboards in the city streets, street stencils, stories, posts, and a motion graphic video, all with a single objective: to build a collective consciousness based on respect for other citizens and the city itself.