CFMT – Centro di Formazione Management del Terziario (Center for Tertiary Sector Management Training) was founded in 1994 by Manageritalia and Confcommercio with the aim of promoting the cultural and economic development of the tertiary sector by providing high-level, continuous, innovative, and personalized training for both individual managers and associated companies. In 2024, CFMT celebrates its 30th anniversary with an event that honors the past while looking toward the future of training.

CFMT 3.0: BOOST YOUR TALENT is the title of the campaign designed by Studiomeme: a campaign that sees CFMT’s 30 years not just as a milestone to celebrate, but as a new dimension of training focused on the future, made possible by the emphasis placed on the human element, the uniqueness of the individual, and their talent.

We developed an integrated year-long campaign that culminated in an event dedicated to all managers and executives. The creative concept was consistently applied across all tools: from email marketing to social media, from invitations to promotional campaigns on Spotify and radio networks, and in the event setup at the East End Studios in Milan. The event was structured into three segments: training workshops, networking, and entertainment, featuring videos and a live music show.