Centro Nazionale Trapianti

The Centro Nazionale Trapianti (CNT) is the technical-scientific institute responsible for coordinating the National Transplant Network, which is related to the Ministry of Health, the Regions, and the Autonomous Provinces of Trento and Bolzano.

The CNT oversees the activities of the transplant network and organizes national awareness campaigns on organ, tissue, bone marrow, and hematopoietic stem cell donation.

Individual participation is an important and significant variable in every campaign creativity devised by Studiomeme, reinforced by the activation of influencer marketing strategies that have allowed the involvement of celebrities and influencers whose visibility has contributed to spread messages in a viral and effective manner.

Studiomeme has worked on the creativity and the strategy of the awareness campaigns and the comprehensive social media editorial plan, through the production of graphic, video, and textual content; influencer marketing activities, and the scouting and collaboration with content creators and institutional figures.