CEE & Life Program

RE-BREATH – REduction of Brake weaR Emissions in Transport, an ambitious joint research project in the field of sustainable urban mobility. The project is funded by the European Commission’s LIFE2021 program dedicated to the environment and nature, and involves the Municipality of Bergamo, Brembo, the National Research Council (CNR), Arriva Italia S.r.l, and Arriva Slovakia a.s.

The creative project is based on the key concepts of Re-Breath: circular economy, sustainability, technological development, and research. The inclusion of the payoff “moving green, breathing clean” summarizes the intentions and methods of the initiative, aimed at researching emissions of microparticles generated by braking systems in local public transport mobility.

Studiomeme has been responsible for defining the visual identity of the project and its communication strategy, implemented through the development of tools and dissemination content including a motion graphic video, marketing materials for presentations, newsletters, press releases, and a social media editorial plan for LinkedIn and X (Twitter).