Catch me now

The Catch me now project is a series of free workshops in theater, dance, music, and sports, designed for NEETs (Not in Education, Employment, or Training) in the city of Bergamo, promoted by a network of city institutions. The aim of the workshops is to engage the target audience by fostering processes of interaction and dialogue, generating interest through experimentation with new languages, experiences, and self-awareness.

Through the definition of the slogan “Getting to know yourself has never been so fun”, Studiomeme establishes communication capable of addressing both the social and entertainment dimensions of the workshops, as well as the deeper purpose of enabling participating youth to aim profound self-awareness of their interests and abilities. The copywriting is complemented by a visual style suitable for the target audience and theme, inspired by the art of Keith Haring, featuring bold lines, simple shapes, and vibrant colors.

Each workshop was associated with a color and character, creating energetic and dynamic vibes that were infused into both online and offline communication materials , including: an informative brochure conceived as an artistic poster when opened; and a motion graphic video in which characters associated with the different workshops come to life, conveying all the information about the activities.