Art Days Napoli

Art Days is a large-scale event promoted by the association Attiva Cultural Projects and dedicated to contemporary art. Art Days aims to enhance the diverse artistic excellences of the territory of Naples and surrounding.

The creative project developed for the third edition of Art Days, titled “Crossing Layers” leverages the layered conformation of the Campania region and the different identities that populate its artistic scene. Studiomeme’s creativity responds to the need to visually convey the concept of “crossing fluid layers” through the use of artificial intelligence, adopting contemporary visual language and a participatory approach.

Using AI, four images were generated related to four narrative levels: roots, nature, fluids, and technology, in an escalation of complexity, growth, and conceptual development. The gracefully designed font, with its thin, sinuous, and undulating forms, visually recalls the concept of layering and crossing between the parts. The defined branding was applied to a coordinated image that was adapted into tools such as social media, brochures, way-findings, invitations, and save the dates.