Cotonificio Albini S.p.A. is an Italian company based in Albino that has been producing high-end shirting fabrics since 1876. The company, always distinguished by its timeless elegance and work approach, embraces modern communication methods through the use of new tools such as Artificial Intelligence.

For Albini, we developed a campaign to address the request for an innovative way to showcase the new Autumn/Winter 2025-2026 collections. Thus, the “Beyond Reality” campaign was born, linking the use of AI with surrealist inspirations, forging a connection between Albini, art, and new communication tools that invites the audience to challenge conventions and explore the intersection between imagination and reality.

The collection lines were associated with the works of Maurits Cornelis Escher, René Magritte, and Giorgio de Chirico to create unique, evocative, and meaningful campaign images for the brand. The images were then animated and used both in showrooms and in social and digital spaces to communicate and present the new collection to buyers, companies, and collaborators.