Albini 1876 is an Italian company based in Albino that has been producing high-end shirting fabrics for nearly 150 years. Known for its elegant and timeless products, Albini approached us for the production of promotional images for the Autumn/Winter 2025-26 and Spring/Summer 2026 fabric collections.

The brand’s need was to create two campaigns that would communicate its collections in an innovative and revolutionary way. This led to the creation of the “Beyond Reality” and “Beyond Living” campaigns, which connect the use of AI with surrealist inspirations and modernist influences. These campaigns strengthen the bond between th brand, art, design and new communication tools, inviting the viewer to challenge conventions and explore the interconnection between imagination and reality. 

While in “Beyond Reality” the collection lines were associated with the surrealist works of Mautits Cornelis Escher, Renè Magritte e Giorgio de Chirico, in “Beyond Living” the brand chose to draw inspiration from the aesthetics of great architectural masters such as Le Corbusier, Frank Lloyd Wright and Walter Gropius. The goal was to link fashion, design, innovation, and craftsmanship, creating unique, evocative, and meaningful campaign images for the brand. The images were then animated and used both in showroom settings and digital contexts to communicate and present the new collections to buyers, companies, and collaborators.